Gearheads often fall into tribal camps. There are Porsche 911 people. There are devotees of the BMW M3 and M5 who will drive nothing else. Jaguar people insist British Racing Green is the only color the automaker should offer. And, lovers of Italy’s signature supercar line, Ferrari, only see red.
The Petersen Automotive Museum in Los Angeles is painting its halls with Ferrari’s signature racing shade of scarlet with a new exhibit, Seeing Red: 70 Years of Ferrari – a comprehensive look at the automaker’s great road cars and flourishing racing program through the ages. Focusing on the classic Ferrari machines within the museum’s own collection, Seeing Red also gathers cars from outside private collections and other museums.
Founded by Enzo Ferrari in 1947, the automaker (according to Petersen’s pitch) “has long stood for innovation and engineering perfection and top performance on and off the track.” Ferrari himself made it clear that his company designed and sold the highest end consumer cars to support its racing division. To that end, Ferrari racked up more than 5,000 racing victories globally.
The Petersen Ferrari exhibit celebrates both the race track and the streets of Monaco. And, the entire exhibit will unfold inside the museum’s Fairfax address bathed in racing red “to emphasize the strong connection between the vibrant color and the legendary brand.”
The show will kick off with a special gallery night at 6:30 p.m., April 27. Ticket holders will enjoy a night of cocktails and appetizers while the world of Ferrari unfolds its red byways. Available VIP tickets to the debut include a tour of the Petersen vaults and a copy of Dennis Adler’s book, Ferrari: 70 Years.