Florence + the Machine Does ‘The Creators Project’ (Video)

Check out an intimate, behind-the-scenes look at the remarkable band and the recording of their new album Ceremonials.  

Johnny Firecloudby Johnny Firecloud


The Creators Project, a global arts intiative between Vice and Intel dedicated to the artistic celebration of creativity, culture and technology have chosen Florence + the Machine for their most recent artist video spotlight.

Florence opened the doors for the Creators Project during the recording of her newest album, Ceremonials at the famed Abbey Road Studios in London. The result is an exclusive behind the scenes look at her recording process, rare performances, personal inspiration and an inside look at the various music and instruments that went into creating Ceremonials. Check out the video below:


The Creator's Project first came to New York last June, featuring artists such as M.I.A., Mark Ronson, Interpol, and Sleigh Bells. Last summer, it partnered with the Coachella Music Festival, selecting musical acts and art exhibits.

Pick up Ceremonials on 

Learn more about The Creators Project here