Badass: Jack White Scratch-Off Concert Poster Offers Prizes & Surprises

A new limited-edition Jack White poster features unique scratch-off symbols designating special prizes from Third Man Records.

Johnny Firecloudby Johnny Firecloud

Jack White is clearly the undisputed Willy Wonka of Rock, with his outrageous album trinkets and secret music stashes in furniture upholstery, and the legend grows even richer with a new prize-baiting scratch-off poster that takes promotion for Jack’s Las Vegas show at the Brooklyn Bowl this month to innovative new heights.

Designed by DigitasLBi Chicago designers Matthew Jacobson – formerly head of design at White’s label Third Man Records – and Shelby Rodeffer, the Three-Armed Bandit poster gives people the chance to win limited-edition records and gift-cards through a three-panel scratch-off feature.

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Individually hand-stamped, a limited run of 270 silkscreened posters have been produced. A unique combination of symbols are hidden beneath an opaque layer of scratch-off ink. To scratch it, the poster comes with a specially designed Jack White/Las Vegas 2015 coin.

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A collector’s wet dream? Absolutely. Especially considering that the symbols each relate to a Jack White song. In reference to the song “Three Women,” if you reveal a redhead, blonde and brunette you win three limited edition records – see below.

Third Man Scratch-Off Poster

If you discover the images of Nietzche, Freud and Horace – named in the lyrics of Bat Black Licorice – you’ll win live comedy LPs from Third Man, while those who reveal three matching men from the Third Man Records logo win a $300 gift card. Not a bad little gamble.

A limited run of posters will be made available – at one per address – on magicpaper.bigcartel.com.