SQUIB: a : a short humorous or satiric writing or speech; b : a short news item. (Merriam-Webster)
This Tech Squib points out that, yes, the world did in fact need more putty.
Crazy Aaron's Thinking Putty is a new concoction of oozes and globs with unique scientific properties that make them the perfect fodder for kids' experiments. Available in various colors and purposes, this Thinking Putty does a lot more than Silly Putty's old tricks of bouncing and picking up newspaper cartoons.
Depending on the variety, Thinking Putty can glow in the dark, freeze to a shatter or attract magnets. It comes in multiple colors, including no color at all (clear).
It might be a simple stocking stuffer, but it will keep a child occupied for hours with its various gimmicks. But, put it in that stocking in the can, or it'll fill up with lint and such. Think people.