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Spotlight | Good Man Brand, Spring 2017

Founded by a football All-Star, this menswear brand is scoring big with style, simplicity and substance.

Michelle Griesmanby Michelle Griesman

With superstar roots but modest design and fabrications, Good Man Brand is a menswear brand focused on both style and substance. Founded by Seahawks QB Russell Wilson, along with three other design partners, the fashion label has substantial industry clout going into this newly launched line, and it shows.

Good Man Brand is all about the clothes that get the regular guys through their busy lives. Made with movement in mind, these products are meant to be easy to wear and feel good. But you will feel good not only on the outside, but also the inside. That’s because Good Man Brand donates $3 from every purchase to Why Not You Foundation, which supports inner-city education programs (like Friends of the Children) and others that tackle the big issues, like childhood cancer, world hunger, and domestic violence.

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It seems pretty obvious that this is an easy brand to support. After checking out the products, that becomes even more evident. Highly wearable items, like easy button-ups and trousers coupled with slim sweaters and incredibly stylish blazers. For the weekend, skip to the leisurewear department of laid back shorts, and premium cotton tees. No matter how you mix and match, just remember, every item comes with that little bit of (donated) good.

All images courtesy of Good Man Brand.